Sophisticated Event Planning With Modern Savvy

Complete event planning and management services that combine classic style with a modern aesthetic for truly distinctive occasions.

Why Choose Pilar for Your Next Event?

  • For absolute attention to detail & precision planning
  • For a distinctive & unique event
  • For listening to and caring about her clients' wishes
  • For exquisite decorative accents
  • For fresh & innovative creativity
  • For that little something unexpected

Pilar created a beautiful environment for my daughter's Batmitzvah. She listened, gave helpful suggestions, and produced a stunning event. I am so happy I hired Pilar Event Planning and would use her again in a heartbeat!

- Dina Leitch

Pilar is organized, creative and thoughtful. From providing itineraries, to organizing vendors, she makes the event seamless. When looking for an event planner, look no further. Pilar is the only choice in my book!

- Catering Manager, Grand Hyatt SF

Pilar saved us, she was our guardian angel! She is great at what she does and just a wonderful, thoughtful and caring person. We recommend Pilar Event Planning to anyone looking for a wedding planner.

- Valerie and Adam Valerio

Our Services

Successful event planning requires a blend of talent, inspiration and the best resources.

Distinctive and Intimate Events with Creative Vision

Pilar Event Planning specializes in designing and producing individually styled events at venues throughout the Bay Area. Owner Pilar Fernandez Maas brings a unique combination of enchanting creative style and precision planning and management skills to her work. Her fresh, innovative vision adds a subtle, unexpected flair to each event, and consistently exceeds the expectations of her discriminating clientele. She recently added Life Is Sweet Candy Buffets to her list of services.

Creating an Event Unique to You

Pilar Event Planning understands that each client has unique needs and customizes all its services to meet those needs. Whether you are planning a wedding, corporate social event, non-profit fundraiser or bar/bat mitzvah, Pilar Event Planning will create an event that fits your goals and requirements. The firm works in popular destinations throughout the Bay Area, including San Francisco, East Bay, Peninsula, Napa, Sonoma, and Marin and can even transform your home into the perfect event venue.

Only the Best

Pilar Event Planning has longstanding relationships with trendsetting florists, caterers, photographers, hoteliers, musical talent and other professionals in the Bay Area. She works with only the best in the industry, which doesn’t mean the most expensive. Ever mindful of budgets and costs, Pilar makes sure her clients get premium goods and services at the best rate possible.

  • Budget Management
  • Candy Buffets
  • Complete Event Planning & Management
  • Custom Design & Decor
  • Equipment Strategies
  • Event Logistics
  • Production & Execution
  • RSVP Management
  • Theme Development
  • Venue Scouting
Event Types
  • Anniversary Celebrations
  • Bar/Bat Mitzvahs
  • Birthday Parties for All Ages
  • Corporate Social
  • Fashion Shows
  • Fundraisers
  • Gala Dinners
  • Product Launches
  • Soirees
  • Weddings

About Pilar

Pilar has over 20 years of experience working with exacting and sophisticated clients in the greater Bay Area.

Pilar Fernandez Maas' Story

Pilar Fernandez Maas is the founder and President of Pilar Event Planning. Educated in merchandising, fashion and interior design, Pilar is a distinguished tastemaker known for her enchanting and sophisticated style toward event planning. She has a keen eye for beauty and is an expert organizer and manager. Today, Pilar is sought after for her creative and unusual ideas, exquisite decorative accents and absolute attention to detail. Pilar’s work has gained her tremendous praise within the event industry and beyond.

Pilar began her career more than 20 years ago working for Nordstrom. Holding multiple positions there, Pilar was responsible for creating store-wide events including fashion shows, product launches, and high visibility trunk shows for luxury brands. Additionally, Pilar managed numerous off site parties for clients such as the San Francisco Opera, Ballet and Symphony, the East Bay Symphony, and Nordstrom Annual Shareholder’s Meeting.

An expert in overseeing large scale events for non-profit organizations, Pilar’s work includes coordinating the Legal Aid of Marin’s Annual Gala for three consecutive years (2008-2010); one of the largest fundraising events in the county. In 2006, Pilar served in dual roles as volunteer chair and event coordinator for the San Domenico School Annual Spring Fundraiser and Gala helping to generate over $250,000 for the school; she planned the same event in 2008 and 2009. Pilar also coordinated San Domenico School’s Author Luncheon from 2006 through 2013 as part of the school’s annual Book Fair which attracts over 300 local visitors each year.

A native of Marin County, Pilar lives in San Anselmo with her husband and son.